CNN’s branding will appear on the front-wing endplates of the new McLaren-Honda MP4-30 Formula 1 car, unveiled online on January 29th. It also allows for CNN’s use of McLaren’s soon-to-open thought leadership centre, based within the McLaren Technology Campus in Woking, Surrey, UK, from which CNN International will produce several programmes to be broadcast globally across its network.
McLaren Honda’s other partners for 2015 include: Mobil 1, Johnnie Walker, SAP, Santander, Tag Heuer, Segafredo Zanetti, AkzoNobel, HiltonHHonors and KPMG.
Rani Raad, Chief Commercial Officer, CNN International, said: “This is a groundbreaking partnership between two trusted brands with a passion for high performance and continued innovation. Committed to being first, we share a mutual respect for each other’s operations – whether that’s the tenacity of CNN journalists in going to the heart of a story or McLaren’s forensic focus for every F1 race. With a shared global footprint and highly engaged audience, there’s a lot of expertise and best practice that we can both invest in this partnership. The added exposure CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalise on the power of our brand and consolidate our position as the world’s biggest international news brand. The additional business, broadcasting and cross-marketing opportunities made possible by this multi-year deal will forge a close relationship between two companies on the world stage.
Ron Dennis, Chairman and CEO, McLaren Technology Group, said: “There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership. Like McLaren, CNN is a tremendously powerful and influential global network, one that has spent decades pioneering the latest technologies and techniques in a relentless, unforgiving, fast-paced environment. I think we understand each other on many levels. Equally, we’ve each based a deep-rooted culture of success on our core values – our belief in the strength of teamwork and technology – yet our flexibility and dynamism permit us to move seamlessly and effortlessly in order further to push the boundaries of technology and exploration. The partnership between McLaren and CNN is unique in that it operates on a very broad scope. Our shared love of technology has united us: together we will pursue new opportunities far beyond the conventional scope of a Formula 1 partnership.