Oct 15 2014

Red Bull Lures EXNESS as New Sponsor

Infiniti Red Bull Racing has announced a new partnership agreement with retail Foreign Exchange Brokers EXNESS. The deal will formally begin on 1 January 2015 and their logo will feature prominently on the cockpit surrounds of the RB11.
In September this year, EXNESS’ trading volumes exceeded US$190 billion. Over the past two years, EXNESS has won awards for the best broker in Asia, Russia, the Middle East, and the UK.

Permanent link to this article: http://autoracesponsor.co.uk/2014/10/15/red-bull-lures-exness-new-sponsor/

Oct 02 2014

#GetIn With McLaren

Eagle-eyed McLaren fans will spot a new livery on the McLaren cars at the Japanese GP this weekend.

McLaren is promoting a competition to give two lucky fans (plus guests) the chance to #GetIn the McLaren Technology Centre for an exclusive tour of McLaren’s Formula 1 HQ.

The team has released a video (check it out below) featuring an average day in the life of Jenson Button to promote the competiton too. Head over to McLaren’s official Facebook page or Twitter handle and tell them your ‘greatest ever F1 #GetIn moment’ and you’ll be entered into a draw to win a VIP trip to McLaren HQ.

But it appears that the team is keen to up its following on Facebook, as the social media’s logo appears above the #GetIn.

Here’s one for starters: JB takes the lead on the very last lap in Montreal after an epic comeback to win the 2011 Canadian Grand Prix. #GetIn.


Permanent link to this article: http://autoracesponsor.co.uk/2014/10/02/getin-mclaren/

Oct 01 2014

HUGO BOSS Drops McLaren Sponsorship for Mercedes for 2015

As reported by Auto Race Sponsor back in July, McLaren‘s tough times are continuing on and off the track with the defection, now confirmed, of major sponsor HUGO BOSS to rivals Mercedes, effective from January 1 2015.

HUGO BOSS has been sponsoring McLaren since 2011, becomes Mercedes‘ Official Supplier of Lifestyle and Formal Wear Clothing. The brand will create high-performance teamwear for Mercedes for use at the F1 race tracks and the team’s headquarters, with HUGO BOSS branding to feature on the 2015 Silver Arrows cars and trackside collateral. HUGO BOSS will also develop a ‘BOSS for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to welcome HUGO BOSS to our family of team partners, and to further extend the existing partnership with Mercedes-Benz. The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market. As a team, we are very pleased to have attracted another brand of the stature of HUGO BOSS to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by HUGO BOSS at the race tracks next season.”

Gerd von Podewils, Senior Vice President Global Communications, Hugo Boss, said: “Mercedes AMG PETRONAS and HUGO BOSS are a perfect fit in terms of their brand values, and both can look back on long success stories. We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”

Mercedes drivers Lewis Hamilton and Nico Rosberg have already been busy for HUGO BOSS, filming a behind the scenes photo shoot video. Check it out here.

Permanent link to this article: http://autoracesponsor.co.uk/2014/10/01/hugo-boss-drops-mclaren-sponsorship-mercedes-2015/

Sep 21 2014

McLaren Sponsor Johnnie Walker Ups Visibility

At the Singapore Grand Prix this weekend, long-time McLaren sponsor Johnnie Walker has upped its visibility on the cars, with the log promoted to the side pods and rear wing flap.

The move ties in with the announcement just ahead of the GP that the whisky brand was also becoming Formula 1′s Official Whisky.


Permanent link to this article: http://autoracesponsor.co.uk/2014/09/21/mclaren-sponsor-johnnie-walker-ups-visibility/

Sep 18 2014

Johnnie Walker Becomes F1 Official Whisky Brand

McLaren Mercedes‘s sponsor Johnnie Walker is extending its reach in the Formula 1 world by becoming the global sport’s Official Whisky.

The deal was announced today ahead of the Singapore Grand Prix by boss Bernie Ecclestone and brand ambassador and Don’t Drink Drive promoter two-time F1 World Champion and former McLaren driver Mika Hakkinen in a move to enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.


The announcement of the new multi-year arrangement, which also sees JOHNNIE WALKER become the Official Whisky of FORMULA 1, was made today at an event at the Conrad Centennial Hotel in Singapore by Nick Blazquez, President of Diageo in Africa and Asia, ahead of this weekend’s 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX at the Marina Bay street circuit.


Dr Blazquez said JOHNNIE WALKER, as a pioneering whisky brand with a progressive spirit, was the perfect whisky to partner with the world’s most progressive and technologically-advanced sport.


The new partnership greatly strengthens the historical connections that the Walker family has with the world of motorsport and Grand Prix racing which go back to the 1950s. Building on those historic links, in 2005 JOHNNIE WALKER established a partnership with McLaren Mercedes which, over the past nine years, has enabled the brand to deliver successful marketing and responsible drinking programmes around the world.


Speaking at the announcement today, Nick Blazquez said: “Becoming the Official Whisky of FORMULA  1 will enable JOHNNIE WALKER to greatly extend its reach to race fans. As a result of our new arrangement, we will have access to a global television audience of more than 450 million people and a track attendance audience of around 1.5 million every year.


“Equally important, and a key reason for JOHNNIE WALKER to become the Official Whisky of FORMULA 1, is the huge opportunity we have through this expanded global platform to reach even more F1 fans around the world with responsible drinking messages.


“We believe there is great potential in what we can achieve together. The JOHNNIE WALKER Join the Pact campaign is a proven, powerful programme that is already driving positive change. More than 1 million people around the world have signed the Join the Pact pledge to ‘Never Drink and Drive’. We are therefore announcing today our intention to increase our investment behind this programme, activating it in new territories with an ambition of gaining a further five million personal commitments over the next four years.”


Dr Blazquez was accompanied at the announcement by Mika Häkkinen, JOHNNIE WALKER Global Responsible Drinking Ambassador, who said: “Since 2006 I’ve travelled to some 40 countries talking to media, consumers, governments and other stakeholders about the importance of our call to action. Through Join the Pact well over a million people have pledged never to drink and drive, that’s one million people who would never actively have made this commitment without the programme. The new partnership that the brand has forged with the Formula One group is an enormous boost to our campaign and will significantly expand the scale of this wonderful initiative by reaching out to many millions more people around the world.”


Joining Dr Blazquez and Mika Häkkinen on stage was Bernie Ecclestone, Chief Executive Officer of the Formula One group, who said: “This is an exciting sponsorship for FORMULA 1. I have admired the way that JOHNNIE WALKER has entered into their sponsorship of FORMULA 1 to not only achieve commercial benefits but to also highlight the importance of responsible drinking. It is a great example of how an alcohol brand can dedicate time and money to be a force for good.”


The new arrangement reflects historic connections between the Walker family and the world of motorsport and Grand Prix racing which goes back to the 1950s when the late Rob Walker established his own private racing team. His great-great-grandfather was John Walker who founded the whisky business in a small shop in Scotland in 1820.


The Rob Walker Racing Team were pioneering privateers in the world of Grand Prix racing and became the first private team to secure victory in an FIA Formula One World Championship™ qualifying Grand Prix with legendary driver Stirling (now Sir Stirling) Moss inArgentina in 1958.


Attending today’s announcement in Singapore was Rob Walker’s son, Robbie, with a collection of memorabilia from that great era of World Championship Grand Prix racing.


Permanent link to this article: http://autoracesponsor.co.uk/2014/09/18/johnnie-walker-becomes-f1-official-whisky-brand/

Sep 18 2014

Mercedes Sponsor IWC Schaffhausen Extends Deal

Mercedes AMG Petronas F1 Team sponsor IWC Schaffhausen is marking the extension of its support until the end of the 2018 season with the launch of two special limited Ingenieur Chronograph Editions, personally designed by drivers Lewis Hamilton and Nico Rosberg.

Only 250 of each watch has been made, with the drivers being presented with theirs ahead of the Singapore Grand Prix this weekend. Both editions feature a titanium casing and a medallion of carbon fibre, from one of the Silver Arrows cars raced by the Mercedes AMG PETRONAS team, set into the back of the watch, along with the personal logo of the respective drivers.

With the link between IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, dating back to 2004, and with the team’s drivers, Nico Rosberg and Lewis Hamilton, being ‘Friends of the Brand’, this new agreement further reinforces the strong ties and passion for precision engineering that exist between the two partners.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to have extended our partnership with IWC Schaffhausen for a further three years and to have the opportunity to continue to work closely with such a prestigious brand. Our shared passion for pushing the boundaries of engineering through technical innovation and design are the perfect match for IWC, Mercedes AMG PETRONAS and our sport of Formula One. We look forward to working in close collaboration with IWC in the years to come and to further contributing to the development of their innovative and beautiful timepieces.”

Lewis FrontLewis BackNico FrontNico BackGeorges Kern, CEO of IWC Schaffhausen, said: “We and the Mercedes AMG PETRONAS Formula One Team’s engineers and designers are linked by a common passion for outstanding engineering, skilled craftsmanship and innovation. With the team’s drivers, we share a desire to deliver ultimate precision and unmatched performance. Lewis and Nico are not only unique personalities and incredibly successful sportsmen but also very creative. They were both immediately very interested in the idea of launching two limited special edition watches. I’m confident that these unusual timepieces will be equally popular with motorsport enthusiasts and watch connoisseurs.”

Permanent link to this article: http://autoracesponsor.co.uk/2014/09/18/mercedes-sponsor-iwc-schaffhausen-extends/

Sep 09 2014

TAG Heuer Promotes Special Edition McLaren Watch With Jenson Button

McLaren and sponsor TAG HEUER have launched a new chronograph which is perfect for any motor racing fanatic. What sets this watch apart from the classic Carreras is the rubber strap with a special race tire tread design and a black ceramic bezel marked with “McLaren 1974 EDITION.”  Yours for £4,500!

To promote the launch, last week TAG Heuer ambassadors, the McLaren driver Jenson Button and Cristiano Ronaldo dribbled, passed and shot footballs with great flair and at ridiculously high speeds behind the wheels of McLaren race-cars when TAG Heuer turned the Circuito del Jarama in Madrid into a gigantic football pitch, showing just what “Don’t Crack Under Pressure” really means.

The two TAG Heuer super stars tracked times on their legendary Carrera Calibre 1887 automatic chronographs.


Check out the video and #dontcrackunderpressure to see how the day unfolded. To share the fun with their fans, Cristiano, Jenson and TAG Heuer have been posting news on Facebook and Twitter all week.


Permanent link to this article: http://autoracesponsor.co.uk/2014/09/09/mclaren-sponsor-tag-heuer-promotes-special-edition-mclaren-watch-jenson-button/

Sep 08 2014

McLaren Lures Coffee Brand Sponsor Back

McLaren has lured iconic Italian coffee brand Segafredo Zanetti back to Formula 1 after a 20-year absence in time for the Italian Grand Prix at the weekend.

Segafredo Zanetti, part of the Massimo Zanetti Beverage Group, was first involved in Formula 1 between 1984 and ’94. It partnered with McLaren between 1984 and ’86, working with world champions Niki Lauda, Alain Prost and Keke Rosberg. The brand also sponsored the car, overalls and helmet of legendary champion Ayrton Senna during his first year in Formula 1 in 1984, and during his final season in the sport in 1994.

Segafredo Zanetti branding appeared on the rear-wing endplates and driver overalls from the qualifying session at Monza. For races in Asia Pacific and the Middle East, the Group will run with Boncafé local-market branding.

Group president Massimo Zanetti said: “The Segafredo Zanetti name has long been associated with motorsport, and Formula 1 in particular, and our decision to return to grand prix racing with the renowned McLaren team signals our intention to further strengthen and grow the powerful Segafredo Zanetti brand. When we looked at the sponsorship market for a brand that we could truly work alongside, one that matched our global requirements, and with whom we could push to both be more innovative, McLaren perfectly fit that brief. Indeed, their partner roster and their track record for retaining sponsors are unparalleled. When you think of Formula 1, you doubtless think of McLaren; one of the teams that has achieved truly legendary status. Equally, in the coffee world, exactly the same is true of Segafredo Zanetti – and, together, we can achieve something special. Emotionally, too, my long friendship with Ayrton Senna also influenced my decision to return to McLaren. On the 20thanniversary of his death, it seems appropriate to restart Segafredo Zanetti’s involvement with Formula 1, as well as underline my commitment to my long-standing relationship with Ron Dennis.”

McLaren Group chairman & CEO Ron Dennis CBE said: “I’m personally delighted that Massimo Zanetti has chosen to return to Formula 1 with McLaren. He’s long supported both McLaren and Ayrton Senna, and his passion for motorsport courses through the Segafredo Zanetti brand. Segafredo Zanetti is one of the best-established and most illustrious names in the coffee world; but it’s also a brand that’s absolutely synonymous with Formula 1. As a McLaren partner, together we have a long backstory; today, more importantly, we have a lot more that we can say together. For Segafredo Zanetti to partner with McLaren in such a competitive international sponsorship market is a reflection of the strength of our brand, our proven track record of delivery for our partners, and the power of Formula 1 to reach an avid worldwide audience of consumers. I am delighted that two iconic global brands, both of which are synonymous with excellence, are coming together once more.”



Permanent link to this article: http://autoracesponsor.co.uk/2014/09/08/mclaren-lures-coffee-brand-sponsor-back/

Sep 02 2014

UBS Scaling Back Formula 1 Sponsorship

Swiss newspaper Blick has reported that global financial services company UBS is downsizing its sponsorship of Formula 1; reducing spend from about $54 million to $32m; ending the Title Sponsorship of the Chinese Grand Prix and reducing trackside advertising.

UBS first backed Formula 1 in 2010 in a deal by its then chief executive Oswald Grubel, but new boss Sergio Ermotti, has apparently negotiated a new deal based on market research started last year.

Blick quoted a UBS spokesman as saying: “We have always stressed that Formula 1 is a long-term commitment. We are very pleased with the partnership. We put the customer platform more in the centre and focus the brand on key growth markets,” the spokesman said.


Permanent link to this article: http://autoracesponsor.co.uk/2014/09/02/ubs-scaling-back-formula-1-sponsorship/

Aug 28 2014

Lotus Buoyed by New Sponsor for Italian,US & UAE GPs

Good news for the Lotus F1 Team, which has been buoyed by a new sponsor for the forthcoming Italian, United States and UAE Grands Prix, the multi-national electronics manufacturer Hisense.

The Hisense logo will feature on the prominent sidepod placement of the team’s E22 as well as on the air box for the Abu Dhabi Grand Prix. The branding is part of a global promotion by the world-leading provider of flat panel TVs, household appliances and mobile communications.

Matthew Carter, Lotus F1 Team CEO: “We are thrilled that Hisense has chosen Lotus F1 Team to enhance and strengthen its continued global development. Headquartered in China, Hisense has shown impressive development and worldwide expansion as a challenger brand, something which Lotus F1 Team can relate to closely as we continue to challenge on the track. Hisense has shown it recognises the value of sports marketing on several occasions and to have Lotus F1 Team identified as a key association as part of Hisense’s growth is a substantial compliment.”

Dr. Lin Lan, Hisense Vice President: “Joining with Lotus F1 Team at the Italian, United States and Abu Dhabi Grands Prix is a very exciting prospect. As we grow our brand awareness globally, we aim to use proven partnerships that we know will deliver. Formula 1, and in particular Lotus F1 Team, has huge potential and we are looking forward to working together over the coming months.”


About Hisense
Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.

Permanent link to this article: http://autoracesponsor.co.uk/2014/08/28/lotus-buoyed-new-sponsor-italianus-uae-gps/

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