2013 – Wow, news is just in that actor Leonardo di Caprio is launching a Formula E team, Venturi Grand Prix. Endorsement indeed for the new Formula, which is the world’s first fully-electric race series beginning in September 2014.
2013 – Interesting to see that Pirelli rival tyre manufacturer Michelin is going to be an Official Partner of the 2013 FIA Prize-Giving ceremony, along with F1 sponsor Rolex, plus Philips and Volkswagen. The annual …Share
Permanent link to this article: http://autoracesponsor.co.uk/2013/12/09/leonardo-di-caprio-enters-formula-e-team/
2013 – Virgin founder Sir Richard Branson is again backing motorsport, entering the Virgin Racing Formula E Team in the new 2014 fully-electric FIA Formula E Championship.
Branson said: “The launch of the FIA Formula E Championship is exciting news for racing fans but also for those that believe in developing the great electric cars of the future. The need to create fast, dependable and durable race cars will help to accelerate the sector and showcase electric cars to a large global audience. With races around many famous city centres, I am expecting a lot of spectators, plenty of fun and some sparks flying as the competition hots up.”
The team will be headed by Team Principal Alex Tai, who added: “I’m absolutely sold on the concept of Formula E and believe that it is a great fit for the Virgin brand. The accessible nature of the series with its races being right in the heart of our great cities, should create a wonderful atmosphere. The drive to develop new technology appeals to Virgin, which has always been a pioneering organisation. I’ve been fortunate to have been involved in a number of such activities over years, from the Virgin Atlantic GlobalFlyer to Virgin Galactic activities that push technological and human boundaries and capture people’s imagination. We have hugely exciting plans and over the next nine months will be revealing new parts to our story on a regular basis, so I’d ask fans and the commercial world alike to ‘watch this space.’”
Permanent link to this article: http://autoracesponsor.co.uk/2013/12/05/virgin-racing-back-motorsport-formula-e/
2013 – Mercedes F1 Team sponsor, insurance company Allianz has done a cute TV commercial featuring team driver Lewis Hamilton, taking a couple of excitable girls on the school run to promote the company’s car insurance products: “Allianz, insuring millions of school runs worldwide”. Check it out by clicking the video below.
Permanent link to this article: http://autoracesponsor.co.uk/2013/11/27/mercedes-f1-team-sponsor-allianz-launches-lewis-hamilton-school-run-ad/
2013 – The Scuderia confirmed at the US Grand Prix that it had signed a multi-year sponsorship deal with sunglasses and lifestyle apparel brand Oakley, already synonymous with the team’s driver Fernando Alonso – see below – through a personal ambassador role (as well as other F1 drivers including Kimi Räikkönen, Romain Grosjean, Paul di Resta).
It is as yet unknown how many years Oakley has inked the deal for, and what visual presence the brand will have on the cars, team wear etc.Share
Permanent link to this article: http://autoracesponsor.co.uk/2013/11/19/oakley-signs-multi-year-sponsorship-with-scuderia-ferrari/
2013 – Sauber F1 Team had a busy US Grand Prix, welcoming Mexican financial services company FICREA as an additional partner for the race with the logo displayed on the C32s engine cover. Austin, Texas is just 300-odd miles from the Mexico, so thousands of Mexican fans attended what is more or less their home race (until a Mexican GP appears on next year’s calendar as is currently outlined.)
Sauber‘s PR team were also busy – in the lead up to and during the US Grand Prix Sauber joined forces with Chip Ganassi Racing for a joint social media campaign to bring F1, NASCAR, Grand-AM and IndyCar fans closer together. The hashtags #GANASSIandSAUBER and #TeamTelmex helped an exchange of experiences and knowledge between the different categories. With Chip driving the C9 in 1987 at the 24 Hours of Le Mans, both teams not only share race history, but also the connection to the Mexican telecommunications company Telmex.Share
Permanent link to this article: http://autoracesponsor.co.uk/2013/11/19/sauber-f1-team-welcomes-new-sponsor-ficrea-for-us-grand-prix/
2013 – Lotus F1 Team owners and one of their newest major sponsors joined forces to promote the Dubai Expo 2020 bid on the team’s car side-pods at the 2013 US Grand Prix, and for this weekend coming’s Brazilian GP.
Global property developer Emaar Properties PJSC – Official Partner of Lotus F1 Team since September– has joined forces with Genii Capital – the owners of the Lotus F1 Team for a joint promotional effort in a bid to reach an audience of over 250 million people across the world. With the final decision on the candidate city to be announced on November 27, the global outreach through the Lotus F1 Team cars will generate a strong buzz for the city.
Mohamed Alabbar, Chairman of Emaar Properties, said: “The UAE’s bid to host the World Expo 2020 in Dubai has captivated the world through its compelling message – ‘Connecting Minds, Creating the Future.’ It is a true mark of our confidence and ability to host world-class events, and would be a unique occasion for us to celebrate the cultures and people of the world, as we already do in Dubai. Our partnership with Genii Capital to promote the bid on the Lotus F1 Team cars underlines Dubai’s ability to connect with a global audience, facilitated by the city’s world-class infrastructure and cosmopolitan outlook.”
Gerard Lopez of Genii Capital said; “With Dubai-based Emaar Properties coming on board as an Official Partner of Lotus F1 Team, launching a global campaign to help raise awareness of the Expo 2020 bid was a natural fit. The Lotus F1 Team cars will feature Dubai Expo 2020 branding, reaching out to several million people and further supporting Dubai’s ambition to host the world’s foremost event.”
The partnership with Lotus F1 Team is Emaar’s first high-profile endorsement of the motor racing category.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company also has proven competencies in shopping malls & retail, and hospitality & leisure. Burj Khalifa, the world’s tallest building, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments.
Emaar is currently expanding The Dubai Mall’s Fashion Avenue by 1 million sq ft and also redefining the cultural scene of the city with The Opera District in Downtown Dubai, to feature the city’s first opera house and several art and design galleries. The company is partnering with Meraas Holding to develop Dubai Hills Estate, the first phase of Mohammed Bin Rashid City (MBR City). Emaar and Dubai Holding have also joined hands to develop a magnificent 1,500-acre mixed-use waterfront development within MBR City that draws inspiration from the Dubai Creek.
Among other mega-projects of Emaar is the King Abdullah Economic City in Saudi Arabia the region’s largest private sector-led project. Emaar is also the largest foreign direct investor in India’s real estate sector and its joint venture has a country-wide presence covering the residential, commercial, retail and hospitality sectors. www.emaar.com
Photo: © Steven Tee/Lotus F1 TeamShare
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2013 – You have to hand it to the Circuit of the Americas (Austin, Texas host for the United States Grand Prix), they certainly make the effort to get as much out of a Formula One weekend for the fans as possible.
With Scuderia Ferrari sponsor Shell on board as title sponsor for the event, COTA is putting on Austin Fan Fest – a free four day music festival with all sorts of fun and games planned, covering 12 square blocks in downtown Austin, to showcase experiential exhibits by dozens of corporate partners working to extend the Grand Prix party to F1 fans throughout race weekend.
Each day of the event, one fan will win a year’s worth of Shell V-Power Premium Gasoline, and Shell gift cards will be given away. Fans enter at the Shell Mobility Experience, showcasing real race cars, a simulator cockpit and a slot car track. Fans are also invited to get a picture in front of a cool 3-D background, and can share their passion for driving in the Shell V-Power® “Formula for Excitement” contest.
Infiniti Red Bull Racing is also taking part, showing off its F1 race cars in various places around the festival footprint. Red Bull and Pirelli, the official tire supplier for Formula 1 racing, will also be hosting racing simulators.
Adults will be able to enjoy the sponsored beverage areas including the Bud Light Bar and Tito’s Handmade Vodka Bar. In addition to sponsoring live music stages at the festival, the companies will be selling their spirits at designated areas throughout the weekend.
Festival sponsors Texas Lottery and AT&T will be offering fans the chance to win exclusive prizes along with interactive games and demonstrations. The grand prize includes a trip to London for a tour of the Infiniti Red Bull Racing headquarters.Share
Permanent link to this article: http://autoracesponsor.co.uk/2013/11/12/f1-us-grand-prix-shell-sponsors-austin-fan-fest/
2013 – Interesting to see that Pirelli rival tyre manufacturer Michelin is going to be an Official Partner of the 2013 FIA Prize-Giving ceremony, along with F1 sponsor Rolex, plus Philips and Volkswagen.
The annual event is when the motor sport champions from each of the main FIA Championships are honoured for their outstanding success over the past season, this year to be held in Paris on Friday 6 December 2013.
Permanent link to this article: http://autoracesponsor.co.uk/2013/11/06/rolex-michelin-philips-and-volkswagen-to-sponsor-fia-prize-giving/
2103 – A bit of sponsorship activation here ahead of this weekend’s Abu Dhabi Grand Prix: Lotus F1® driver Romain Grosjean, scaled new heights in Dubai with a visit to the top of the spire of Burj Khalifa, the world’s tallest building, developed by Emaar Properties, the ‘Official Partner’ sponsor of the Lotus F1®Team.
Grosjean spent three hours climbing up the spire of Emaar’s iconic project, making him one of the very few celebrities to achieve this phenomenal feat. He also visited The Dubai Mall, the world’s largest shopping and entertainment destination, to meet and greet fans.
Auto Race Sponsor presumes Lotus didn’t ask Kimi to do the same after last week’s team radio outburst…Share
Permanent link to this article: http://autoracesponsor.co.uk/2013/10/31/lotus-f1-team-roman-grosjean-scales-new-heights-for-sponsor-emaar/