Nov 08 2014

#RefuelCaterhamF1 – Get Your Name on an F1 Car for £1000!

Beleaguered F1 Team Caterham is trying to avoid the fate of the collapsed Marussia team by asking fans to crowd-fund in an attempt to raise £2,350,00 to get the team racing at the season finale in Abu Dhabi in a couple of weeks time. So far £326,620 has been raised.

All sorts of things are up for grabs: for £1000 you can get your name on the car, a special cap for £40, £5,500 gets you a nose cone from the 2012 car. Check out below.


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Nov 06 2014

Nasr Brings Banco Do Brazil Sponsor to Sauber for 2015

Sauber has secured backing from Banco Do Brazil-backed rookie driver Felipe Nasr for his 2015 drive, announced by the team today.

The move ousts 2014 drivers Adrian Sutil and Esteban Gutierrez, as Caterham refugee Marcus Ericsson was announced last week.

Felipe+Nasr+Williams+F1+Launch+Nn9-yCDN4fwlThe 22-year-old Brazilian was the test and reserve driver for the Williams F1 Team this year. Nasr is also participating in the 2014 GP2 series, in which he is currently lying second with four wins. In 2011 he won the British Formula 3 championship and finished second in the prestigious Formula 3 Macau Grand Prix. In 2009 he became Formula BMW Europe champion in his rookie year.

Banco do Brasil has been a partner of Felipe Nasr and has supported him for several years. Its logos will be visible on the side pods and at the back of the rear wing of the C34.

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Oct 31 2014

McLaren Sponsor SAP Blazes Yellow for USA GP

McLaren Mercedes F1 Team sponsor SAP, whose branding has been seen most often on the side pods this season (alongside Gulf Air, Mobil 1 and Esso for example) is upping its game for the USA Grand Prix this weekend, blazing yellow branding on the side pods and nose of the MP-29′s.

The move is to promote SAP Sports, the sponsorship division of SAP, the software company that has sponsored McLaren for 20 years or so.


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Oct 30 2014

Mercedes Extends Sponsor Contracts

Ahead of the United States of America Grand Prix in Austin, Texas, this weekend, Mercedes AMG Petronas F1 Team has announced the extension of two of its sponsor contracts: Puma and Starwood.

Starwood Preferred Guest, the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc., has been in partnership with the team since 2012. The new deal offers Starwood Preferred Guest (SPG) members unique access to Formula One experiences with the Mercedes team in destinations around the world. The brand is also the preferred hotel partner for the team, who stay at its resorts in locations such as Barcelona, Monaco, Singapore, Brazil and Abu Dhabi.

The free-to-join SPG programme allows members to register for their chance to redeem their Starpoints for ‘Access Like No Other’ Experiences which offer unparalleled access to the Mercedes AMG PETRONAS team such as exclusive events with Lewis Hamilton and Nico Rosberg at Starwood Hotels over the race weekends, to simulator and behind-the-scenes experiences at the team’s Operations Centre in Brackley, UK. Such experiences have proved highly popular, with a 250 percent growth in SPG members redeeming their points to participate since the launch of the partnership in 2012.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to have extended our partnership with Starwood Preferred Guest for a further two years. Not only have our team enjoyed the benefits of staying in some wonderful Starwood properties as we follow the Formula One calendar around the globe but we can see the tangible benefits reflected in the excitement and enthusiasm of the SPG members who join us over the race weekends for their exclusive experiences. Knowing that our association with SPG has helped to drive the success of their membership programme is very satisfying and we look forward to more successful seasons together.”

Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts Worldwide, Inc. said: “From one-of-a kind views of the pit lane to meeting the drivers in incredible destinations, the unique and exclusive experiences we have offered as a result of this partnership have helped drive SPG Members’ excitement for the popular sport of Formula One. Our extended collaboration with the Mercedes AMG PETRONAS Formula One Team enables us to continue creating memorable moments for our SPG guests, feeding their passion for this world-class sport.”
Meanwhile, the new agreement with Puma (on board since 2012) sees the brand become the Official Supplier of Technical Clothing and Footwear and an Official Licensee of Footwear, Apparel and Accessories. The agreement will also extend the licensed rights that Brandon, Puma’s own sports merchandise company, has for team replica and fan products.

Puma will continue to outfit the team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and performance footwear. The team’s pit crew will also wear Puma’s latest innovations in performance race wear at the Formula One circuits.

A licensed dam collection will continue to be developed and distributed by Puma and Brandon with footwear, apparel and accessories inspired by the team’s heritage and driver personalities.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “Puma has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear. This is an important component of our racing operation within a continually evolving and challenging industry. As a licensed partner, Puma has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity.”

Bjørn Gulden, Chief Executive Officer for Puma said: “Puma has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success.”


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Oct 15 2014

Red Bull Lures EXNESS as New Sponsor

Infiniti Red Bull Racing has announced a new partnership agreement with retail Foreign Exchange Brokers EXNESS. The deal will formally begin on 1 January 2015 and their logo will feature prominently on the cockpit surrounds of the RB11.
In September this year, EXNESS’ trading volumes exceeded US$190 billion. Over the past two years, EXNESS has won awards for the best broker in Asia, Russia, the Middle East, and the UK.

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Oct 02 2014

#GetIn With McLaren

Eagle-eyed McLaren fans will spot a new livery on the McLaren cars at the Japanese GP this weekend.

McLaren is promoting a competition to give two lucky fans (plus guests) the chance to #GetIn the McLaren Technology Centre for an exclusive tour of McLaren’s Formula 1 HQ.

The team has released a video (check it out below) featuring an average day in the life of Jenson Button to promote the competiton too. Head over to McLaren’s official Facebook page or Twitter handle and tell them your ‘greatest ever F1 #GetIn moment’ and you’ll be entered into a draw to win a VIP trip to McLaren HQ.

But it appears that the team is keen to up its following on Facebook, as the social media’s logo appears above the #GetIn.

Here’s one for starters: JB takes the lead on the very last lap in Montreal after an epic comeback to win the 2011 Canadian Grand Prix. #GetIn.


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Oct 01 2014

HUGO BOSS Drops McLaren Sponsorship for Mercedes for 2015

As reported by Auto Race Sponsor back in July, McLaren‘s tough times are continuing on and off the track with the defection, now confirmed, of major sponsor HUGO BOSS to rivals Mercedes, effective from January 1 2015.

HUGO BOSS has been sponsoring McLaren since 2011, becomes Mercedes‘ Official Supplier of Lifestyle and Formal Wear Clothing. The brand will create high-performance teamwear for Mercedes for use at the F1 race tracks and the team’s headquarters, with HUGO BOSS branding to feature on the 2015 Silver Arrows cars and trackside collateral. HUGO BOSS will also develop a ‘BOSS for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to welcome HUGO BOSS to our family of team partners, and to further extend the existing partnership with Mercedes-Benz. The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market. As a team, we are very pleased to have attracted another brand of the stature of HUGO BOSS to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by HUGO BOSS at the race tracks next season.”

Gerd von Podewils, Senior Vice President Global Communications, Hugo Boss, said: “Mercedes AMG PETRONAS and HUGO BOSS are a perfect fit in terms of their brand values, and both can look back on long success stories. We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”

Mercedes drivers Lewis Hamilton and Nico Rosberg have already been busy for HUGO BOSS, filming a behind the scenes photo shoot video. Check it out here.

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Sep 21 2014

McLaren Sponsor Johnnie Walker Ups Visibility

At the Singapore Grand Prix this weekend, long-time McLaren sponsor Johnnie Walker has upped its visibility on the cars, with the log promoted to the side pods and rear wing flap.

The move ties in with the announcement just ahead of the GP that the whisky brand was also becoming Formula 1′s Official Whisky.


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Sep 18 2014

Johnnie Walker Becomes F1 Official Whisky Brand

McLaren Mercedes‘s sponsor Johnnie Walker is extending its reach in the Formula 1 world by becoming the global sport’s Official Whisky.

The deal was announced today ahead of the Singapore Grand Prix by boss Bernie Ecclestone and brand ambassador and Don’t Drink Drive promoter two-time F1 World Champion and former McLaren driver Mika Hakkinen in a move to enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact.


The announcement of the new multi-year arrangement, which also sees JOHNNIE WALKER become the Official Whisky of FORMULA 1, was made today at an event at the Conrad Centennial Hotel in Singapore by Nick Blazquez, President of Diageo in Africa and Asia, ahead of this weekend’s 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX at the Marina Bay street circuit.


Dr Blazquez said JOHNNIE WALKER, as a pioneering whisky brand with a progressive spirit, was the perfect whisky to partner with the world’s most progressive and technologically-advanced sport.


The new partnership greatly strengthens the historical connections that the Walker family has with the world of motorsport and Grand Prix racing which go back to the 1950s. Building on those historic links, in 2005 JOHNNIE WALKER established a partnership with McLaren Mercedes which, over the past nine years, has enabled the brand to deliver successful marketing and responsible drinking programmes around the world.


Speaking at the announcement today, Nick Blazquez said: “Becoming the Official Whisky of FORMULA  1 will enable JOHNNIE WALKER to greatly extend its reach to race fans. As a result of our new arrangement, we will have access to a global television audience of more than 450 million people and a track attendance audience of around 1.5 million every year.


“Equally important, and a key reason for JOHNNIE WALKER to become the Official Whisky of FORMULA 1, is the huge opportunity we have through this expanded global platform to reach even more F1 fans around the world with responsible drinking messages.


“We believe there is great potential in what we can achieve together. The JOHNNIE WALKER Join the Pact campaign is a proven, powerful programme that is already driving positive change. More than 1 million people around the world have signed the Join the Pact pledge to ‘Never Drink and Drive’. We are therefore announcing today our intention to increase our investment behind this programme, activating it in new territories with an ambition of gaining a further five million personal commitments over the next four years.”


Dr Blazquez was accompanied at the announcement by Mika Häkkinen, JOHNNIE WALKER Global Responsible Drinking Ambassador, who said: “Since 2006 I’ve travelled to some 40 countries talking to media, consumers, governments and other stakeholders about the importance of our call to action. Through Join the Pact well over a million people have pledged never to drink and drive, that’s one million people who would never actively have made this commitment without the programme. The new partnership that the brand has forged with the Formula One group is an enormous boost to our campaign and will significantly expand the scale of this wonderful initiative by reaching out to many millions more people around the world.”


Joining Dr Blazquez and Mika Häkkinen on stage was Bernie Ecclestone, Chief Executive Officer of the Formula One group, who said: “This is an exciting sponsorship for FORMULA 1. I have admired the way that JOHNNIE WALKER has entered into their sponsorship of FORMULA 1 to not only achieve commercial benefits but to also highlight the importance of responsible drinking. It is a great example of how an alcohol brand can dedicate time and money to be a force for good.”


The new arrangement reflects historic connections between the Walker family and the world of motorsport and Grand Prix racing which goes back to the 1950s when the late Rob Walker established his own private racing team. His great-great-grandfather was John Walker who founded the whisky business in a small shop in Scotland in 1820.


The Rob Walker Racing Team were pioneering privateers in the world of Grand Prix racing and became the first private team to secure victory in an FIA Formula One World Championship™ qualifying Grand Prix with legendary driver Stirling (now Sir Stirling) Moss inArgentina in 1958.


Attending today’s announcement in Singapore was Rob Walker’s son, Robbie, with a collection of memorabilia from that great era of World Championship Grand Prix racing.


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Sep 18 2014

Mercedes Sponsor IWC Schaffhausen Extends Deal

Mercedes AMG Petronas F1 Team sponsor IWC Schaffhausen is marking the extension of its support until the end of the 2018 season with the launch of two special limited Ingenieur Chronograph Editions, personally designed by drivers Lewis Hamilton and Nico Rosberg.

Only 250 of each watch has been made, with the drivers being presented with theirs ahead of the Singapore Grand Prix this weekend. Both editions feature a titanium casing and a medallion of carbon fibre, from one of the Silver Arrows cars raced by the Mercedes AMG PETRONAS team, set into the back of the watch, along with the personal logo of the respective drivers.

With the link between IWC Schaffhausen and AMG, the performance brand of Mercedes-Benz, dating back to 2004, and with the team’s drivers, Nico Rosberg and Lewis Hamilton, being ‘Friends of the Brand’, this new agreement further reinforces the strong ties and passion for precision engineering that exist between the two partners.

Head of Mercedes-Benz Motorsport, Toto Wolff, commented: “We are delighted to have extended our partnership with IWC Schaffhausen for a further three years and to have the opportunity to continue to work closely with such a prestigious brand. Our shared passion for pushing the boundaries of engineering through technical innovation and design are the perfect match for IWC, Mercedes AMG PETRONAS and our sport of Formula One. We look forward to working in close collaboration with IWC in the years to come and to further contributing to the development of their innovative and beautiful timepieces.”

Lewis FrontLewis BackNico FrontNico BackGeorges Kern, CEO of IWC Schaffhausen, said: “We and the Mercedes AMG PETRONAS Formula One Team’s engineers and designers are linked by a common passion for outstanding engineering, skilled craftsmanship and innovation. With the team’s drivers, we share a desire to deliver ultimate precision and unmatched performance. Lewis and Nico are not only unique personalities and incredibly successful sportsmen but also very creative. They were both immediately very interested in the idea of launching two limited special edition watches. I’m confident that these unusual timepieces will be equally popular with motorsport enthusiasts and watch connoisseurs.”

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