2013 – Marussia F1 driver Max Chilton has been busy promoting team sponsor Armin Strom, the watch brand. He posted on Twitter an appearance at London’s Asprey store, and Armin Strom has just released a …
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2013 – Spotted in the F1 Paddock at the Canadian Grand Prix – Hugh Grant, and James McAvoy, Michael Fassbinder and Nicholas Hoult, taking a break from filming the X-Men. Share Tweet
Share2013 – Did you spot a new sponsor logo on the Williams FW35 at the Canadian Grand Prix? Freecreditscore.com. which is a North American subsidiary of Experian, which signed up as Williams sponsor in February …
Share2013 – During the Monte Carlo Grand Prix weekend, Caterham F1 Team sponsor McGregor, the clothing brand which backs driver Giedo Van Der Garde, launched its new “Caterham F1 Team Collection by Giedo van de …
Share2013 – The F1 Monte Carlo Grand Prix always has more than its fair share of celebs, not only because of its own glitz and glamour but because the stars are in town down the …
Share2013 – Personal sponsorships in F1 are always interesting to see, and Sahara Force India‘s Scottish driver Paul di Resta has just landed one from Scottish firm Aberdeen Asset Management, a global investment management firm …
Share2013 – Mercedes AMG Petronas’ Lewis Hamilton‘s helmet for the Monaco GP features a great cartoon of himself, Nicole Scherzinger and dog Roscoe the Bulldog. Looking more like a popstar than ever… Share Tweet
Share2013 – Mercedes AMG Petronas F1 Team drivers Lewis Hamilton and Nico Rosberg are starring in a TV commercial to promote the Mercedes A45 AMG road car. With a fairy. Share Tweet
ShareFIA’s Formula E Championship, which launched a grid of 10 teams and 20 drivers racing cars powered exclusively by electric energy in 2014, has scored a major coup already and signed luxury watch brand (and McLaren sponsor for the past 28 years) TAG Heuer as Official Timekeeper, Official Watch and Chronograph and Founding Partner.
ShareJun 13
2013 – Marussia F1 driver Max Chilton has been busy promoting team sponsor Armin Strom, the watch brand. He posted on Twitter an appearance at London’s Asprey store, and Armin Strom has just released a video (check out below) of his appearance back in April at the watch and jewellry show Baselworld 2013.
Permanent link to this article: http://autoracesponsor.co.uk/2013/06/13/marussia-joins-sponsor-armin-strom-at-baselworld-2013/
Jun 12
2013 – Lotus F1 Team seems to be the team in the Paddock this year claiming the cool label, with Columbia Records promoting Daft Punk’s “Get Lucky” summer anthem at the Monaco Grand Prix; and now one of the most inventive sponsorship activation campaigns so far this year.
Lotus sponsor burn (Coca-Cola’s energy drink) has created an innovative showcase for the brand involving the team, culminating in an event, burn Yard™ to coincide with the Hungarian Grand Prix (July 26-28).
Auto Race Sponsor totally agrees with Prinz M. Pinakatt, Global Director Sports & Entertainment Marketing, The Coca-Cola Company who said: “It was our aim to break the conventions of traditional F1 sponsorship, nurture new talent and inspire others.”
burn Yard™ is a fusion of sport, art and music with a collaboration of DJs, street artists, world-class action sports athletes and Lotus F1‘s Kimi Räikkönen to form a cross-culture collective showcased at burn Yard™ Live on July 26, 2013. Housed in an ex-industrial building in the city, the theme of burn Yard™ Live will be to bring a new creative energy to discarded and obsolete objects and make them beautiful again. Transforming the space through sculpture and street art, burn Yard™ Live will bring a new lease of life to the abandoned building, climaxing in performances from some of world’s most sought after DJs. At the event, superstar Swedish DJ Avicii and Kimi Räikkönen will be creating on a groundbreaking new track incorporating the passion of F1.
Ahead of the event, burn began promoting the collaboration of Lotus with Polish steet artist M-CIty at the Spanish Grand Prix in May, where he spray-painted race-themed work live in Barcelona’s Circuit de Catalunya paddock, watched by Kimi Räikkönen and Romain Grosjean who then signed it, then it became a unique installation in their garage over the race weekend and will be auctioned off for the charity Peace One Day later in the year.
“It looks cool,” said Raikkonen of his work. “And it fits perfectly with the team’s philosophy of being that extra bit creative.”
M-City took his inspiration for the artwork from the mechanic, design and energy of the sport. Using his trademark intricate stenciling technique and monochrome palette, he visually reinterpreted the F1 tracks of Barcelona, Budapest and Brazil.
Permanent link to this article: http://autoracesponsor.co.uk/2013/06/12/lotus-f1-gets-involved-with-coca-colas-burn-burn-yard-concept/
Jun 10
2013 – Spotted in the F1 Paddock at the Canadian Grand Prix – Hugh Grant, and James McAvoy, Michael Fassbinder and Nicholas Hoult, taking a break from filming the X-Men.
Permanent link to this article: http://autoracesponsor.co.uk/2013/06/10/f1-canadian-grand-prix-celebwatch/
Jun 10
2013 – Did you spot a new sponsor logo on the Williams FW35 at the Canadian Grand Prix? Freecreditscore.com. which is a North American subsidiary of Experian, which signed up as Williams sponsor in February this year (thanks to Christoper Joseph, Formula One Editor Chicane Special Editions 2013 for Sportbusiness,for spotting the link.)
Photo: © Williams F1 Team
Permanent link to this article: http://autoracesponsor.co.uk/2013/06/10/freecreditscore-com-sponsors-williams-f1/
May 28
2013 – During the Monte Carlo Grand Prix weekend, Caterham F1 Team sponsor McGregor, the clothing brand which backs driver Giedo Van Der Garde, launched its new “Caterham F1 Team Collection by Giedo van de Garde & McGregor” range. Check out the promo below too. The range is available here.
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/28/mcgregor-launches-new-caterham-range-of-fashion-items/
May 28
2013 – The F1 Monte Carlo Grand Prix always has more than its fair share of celebs, not only because of its own glitz and glamour but because the stars are in town down the road for the Cannes Film Festival.
Enter one Michael Douglas, paying the Red Bull Energy Station a visit, here with former F1 driver Gerhard Berger.
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/28/michael-douglas-in-the-red-bull-energy-station-at-the-monte-carlo-grand-prix/
May 24
2013 – Personal sponsorships in F1 are always interesting to see, and Sahara Force India‘s Scottish driver Paul di Resta has just landed one from Scottish firm Aberdeen Asset Management, a global investment management firm which claims to “place great value in supporting home grown talent”.
As well as the branding opportunity, this new sponsorship gives Aberdeen access to Paul as well as to Formula 1 legend and BBC broadcasting pundit Eddie Jordan – as an Aberdeen ambassador – who will host exclusive Q&A sessions with Paul.
Martin Gilbert, Chief Executive of Aberdeen Asset Management said: “This Formula 1 sponsorship is a new venture for us and the new association with Paul is great for our brand. The Grand Prix circuit visits many of the countries in which we operate and has a global television audience of around 500 million people; it will therefore give us the opportunity to raise our brand profile through this hugely popular sport. At Aberdeen we see great value in aligning our brand with hardworking, dedicated sports professionals and Paul appears to be the perfect example of this. We wish him every luck in Monaco this coming weekend and we look forward to supporting him for the remainder of the season.”
Paul di Resta said: “I’m delighted about my new partnership with Aberdeen Asset Management. I’ve been aware of them as a Scottish company for some time now and to have been given the opportunity to represent them globally when I race is a real pleasure.I realise this is a first for Aberdeen and so I’m hoping that my performance on the track will pay dividends for them; I’ve got a great deal of respect for many of their other sporting ambassadors and so to be part of their sponsorship team is fantastic!”
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/24/scottish-f1-driver-paul-di-resta-bags-aberdeen-asset-management-sponsor/
May 23
2013 – Mercedes AMG Petronas’ Lewis Hamilton‘s helmet for the Monaco GP features a great cartoon of himself, Nicole Scherzinger and dog Roscoe the Bulldog. Looking more like a popstar than ever…
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/23/lewis-hamilton-sports-helmet-cartoon-feat-nicole-scherzinger-and-roscoe-the-bulldog/
May 23
2013 – Auto Race Sponsor loves to see a funky bit of brand sponsorship in Formula 1, and Lotus F1 Team seems to be nailing the role of coolest team of the season so far.
Eagle-eyed spectators and viewers will see a new #getlucky hashtag on the Lotus F1 Team cars, posters at the back of the garage and helmet images on the cars promoting French groovesters Daft Punk’s new song and album Random Access Memories.
The promo is part of the F1 team’s tie-up with Columbia Records, which joined Lotus in March this year in an unusual but interesting collaboration seeing the label’s music promoted through the team website and track activities, with a selection of CDs available at the team’s hospitality.
And here’s the Daft Punk album cover…
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/23/lotus-f1-teams-daft-punk-getlucky-promo-for-monaco-grand-prix/
May 22
2013 – Mercedes AMG Petronas F1 Team drivers Lewis Hamilton and Nico Rosberg are starring in a TV commercial to promote the Mercedes A45 AMG road car. With a fairy.
Permanent link to this article: http://autoracesponsor.co.uk/2013/05/22/lewis-hamilton-nico-rosberg-promote-mercedes-a45-amg-road-car-in-tv-commerical/
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